How the Hashtag Can Benefit Your Business

You have definitely heard of them, you might even attach one to the end of a social media post now and again… but have you ever wondered what the point of it all really is? Why is this little icon increasingly popular and why should your business be using it? To provide a little history, … Continue reading How the Hashtag Can Benefit Your Business

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Marketing is Mobile

RIP email, you will NOT be missed. Does your business utilize email marketing as a way to communicate with past, existing, or potential clients? Most of us, whether it is a truly effective marketing tool or not, will answer yes to this question. Email marketing has remained strong throughout the decades, proving to be a … Continue reading Marketing is Mobile

How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding

Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written concise definition that describes personal branding as, “the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing … Continue reading How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding

What You Need to Know to Develop a Strong Web Presence

Before going into the nitty gritty elements of developing a strong website presence, it’s important to understand why this is a vital aspect of your businesses’ success. Here are a few statistics that truly speak for themselves:   Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic. If … Continue reading What You Need to Know to Develop a Strong Web Presence