The Importance of Media Partnerships

Whether it is a publishing partner, a philanthropic organization, or even a segment on a television show, partnerships build and support businesses. In a media-fragmented culture, delivering to a mass audience is not necessarily the goal anymore. Investing in trustworthy media partners increase your conversion rates as they target niche audiences specifically interested in your … Continue reading The Importance of Media Partnerships

What You Need to Know to Develop a Strong Web Presence

Before going into the nitty gritty elements of developing a strong website presence, it’s important to understand why this is a vital aspect of your businesses’ success. Here are a few statistics that truly speak for themselves:   Google is responsible for 96% of all smartphone search traffic, and 94% of total organic traffic. If … Continue reading What You Need to Know to Develop a Strong Web Presence