How the Hashtag Can Benefit Your Business

You have definitely heard of them, you might even attach one to the end of a social media post now and again… but have you ever wondered what the point of it all really is? Why is this little icon increasingly popular and why should your business be using it? To provide a little history, … Continue reading How the Hashtag Can Benefit Your Business

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“$” is for Simplicity: Why Simplicity Sells

"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs No brand has executed the “simple … Continue reading “$” is for Simplicity: Why Simplicity Sells

How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding

Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written concise definition that describes personal branding as, “the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing … Continue reading How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding

How to​ Master the Art of Presenting

“All speaking is public speaking whether it is to one person or one thousand.” -Roger Love When it comes to building and maintaining a strong brand identity, presentational skills are vital. Whether you realize it or not, your brand is on a platform and is being presented every time it is seen by or voiced … Continue reading How to​ Master the Art of Presenting