The Secret to Success: Create A Solution

The modern consumer enjoys ease, craves comfort, and dreads dilemmas. Your business exists to offer a product or service that will fill a need and hopefully provide a piece of the puzzle to remediation. Here is the problem: Customers are no longer looking for you to fill a piece of the puzzle, they want the … Continue reading The Secret to Success: Create A Solution

How the Hashtag Can Benefit Your Business

You have definitely heard of them, you might even attach one to the end of a social media post now and again… but have you ever wondered what the point of it all really is? Why is this little icon increasingly popular and why should your business be using it? To provide a little history, … Continue reading How the Hashtag Can Benefit Your Business

“$” is for Simplicity: Why Simplicity Sells

"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs No brand has executed the “simple … Continue reading “$” is for Simplicity: Why Simplicity Sells

3 Ways to Build Your Brand’s Identity

I get it. This business is your baby. You want to give it the unique, valued, and cherished persona that it deserves. The life of your brand needs to be set apart. It needs to offer something another brand doesn’t or offer it with better quality and better pricing, some special aspect that adds measurable … Continue reading 3 Ways to Build Your Brand’s Identity

5 Steps to Kickstarting Your Brand Strategy

It is vital to have a brand strategy as it directly affects your businesses’ overall identity. Whether you are just starting up or needing a bit of a remodel, if the strategy is lacking, the strength of the brand will suffer. Depending on shifts and changes within your industry, there may be times where the … Continue reading 5 Steps to Kickstarting Your Brand Strategy

How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding

Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written concise definition that describes personal branding as, “the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing … Continue reading How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding