How to Create Your Brand Language

Whether you are rebranding your business or just starting off, finding your brand’s language can be tough to develop and implement. Believe it or not, the pieces to the puzzle you are looking for lie within the heart of who your business is why you do what you do. Evaluate Your Business With that said, … Continue reading How to Create Your Brand Language

“$” is for Simplicity: Why Simplicity Sells

"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs No brand has executed the “simple … Continue reading “$” is for Simplicity: Why Simplicity Sells

Brand Transparency Reaps Brand Trust

The Harm in Creating a Perception of Perfection Now more than ever, the millennial consumer will not purchase or utilize services from a business without first building a certain level of trust. To put it simply, without brand trust, your business will simply not rank on the competitive scale. You may be wondering why this … Continue reading Brand Transparency Reaps Brand Trust

The Importance of Media Partnerships

Whether it is a publishing partner, a philanthropic organization, or even a segment on a television show, partnerships build and support businesses. In a media-fragmented culture, delivering to a mass audience is not necessarily the goal anymore. Investing in trustworthy media partners increase your conversion rates as they target niche audiences specifically interested in your … Continue reading The Importance of Media Partnerships

3 Ways to Build Your Brand’s Identity

I get it. This business is your baby. You want to give it the unique, valued, and cherished persona that it deserves. The life of your brand needs to be set apart. It needs to offer something another brand doesn’t or offer it with better quality and better pricing, some special aspect that adds measurable … Continue reading 3 Ways to Build Your Brand’s Identity

5 Reasons to Rebrand

Keeping your business modern and fresh can be a daunting task. For many business owners, the word “rebrand” itself sounds like an expensive journey you don’t necessarily want to embark on. Well, there is no need to brace for financial impact, instead, evaluate what aspects need an update in your brand from the list of … Continue reading 5 Reasons to Rebrand

Emotional Branding & Why It Works

Emotional branding is all about bonding the product to the purchaser. If done successfully, the consumer will define themselves through the brand they use such as clothing, cars, food distributors, etc. In order to get a consumer to put him/herself behind your business, you must work to generate a connection with their goals, desires, interests, … Continue reading Emotional Branding & Why It Works