How to Create Your Brand Language

Whether you are rebranding your business or just starting off, finding your brand’s language can be tough to develop and implement. Believe it or not, the pieces to the puzzle you are looking for lie within the heart of who your business is why you do what you do. Evaluate Your Business With that said, … Continue reading How to Create Your Brand Language

“$” is for Simplicity: Why Simplicity Sells

"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs No brand has executed the “simple … Continue reading “$” is for Simplicity: Why Simplicity Sells

Brand Transparency Reaps Brand Trust

The Harm in Creating a Perception of Perfection Now more than ever, the millennial consumer will not purchase or utilize services from a business without first building a certain level of trust. To put it simply, without brand trust, your business will simply not rank on the competitive scale. You may be wondering why this … Continue reading Brand Transparency Reaps Brand Trust

The Importance of Media Partnerships

Whether it is a publishing partner, a philanthropic organization, or even a segment on a television show, partnerships build and support businesses. In a media-fragmented culture, delivering to a mass audience is not necessarily the goal anymore. Investing in trustworthy media partners increase your conversion rates as they target niche audiences specifically interested in your … Continue reading The Importance of Media Partnerships

Emotional Branding & Why It Works

Emotional branding is all about bonding the product to the purchaser. If done successfully, the consumer will define themselves through the brand they use such as clothing, cars, food distributors, etc. In order to get a consumer to put him/herself behind your business, you must work to generate a connection with their goals, desires, interests, … Continue reading Emotional Branding & Why It Works

5 Steps to Kickstarting Your Brand Strategy

It is vital to have a brand strategy as it directly affects your businesses’ overall identity. Whether you are just starting up or needing a bit of a remodel, if the strategy is lacking, the strength of the brand will suffer. Depending on shifts and changes within your industry, there may be times where the … Continue reading 5 Steps to Kickstarting Your Brand Strategy

Marketing is Mobile

RIP email, you will NOT be missed. Does your business utilize email marketing as a way to communicate with past, existing, or potential clients? Most of us, whether it is a truly effective marketing tool or not, will answer yes to this question. Email marketing has remained strong throughout the decades, proving to be a … Continue reading Marketing is Mobile