How to Create Your Brand Language

Whether you are rebranding your business or just starting off, finding your brand’s language can be tough to develop and implement. Believe it or not, the pieces to the puzzle you are looking for lie within the heart of who your business is why you do what you do. Evaluate Your Business With that said, … Continue reading How to Create Your Brand Language

How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding

Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written concise definition that describes personal branding as, “the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing … Continue reading How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding