It is vital to have a brand strategy as it directly affects your businesses’ overall identity. Whether you are just starting up or needing a bit of a remodel, if the strategy is lacking, the strength of the brand will suffer. Depending on shifts and changes within your industry, there may be times where the … Continue reading 5 Steps to Kickstarting Your Brand Strategy
RIP email, you will NOT be missed. Does your business utilize email marketing as a way to communicate with past, existing, or potential clients? Most of us, whether it is a truly effective marketing tool or not, will answer yes to this question. Email marketing has remained strong throughout the decades, proving to be a … Continue reading Marketing is Mobile
In the age of digital dominance, trends, prices, services, and even entire businesses repeatedly change, grow, or fall of the radar entirely. It can be stressful to stay ahead of what consumers want when it feels as though you just nailed the current trend. I offer you a little secret about the 21st-century consumer that … Continue reading How to Stay Up to Date on the Latest Consumer Behaviors
Now more than ever businesses face extreme competition. With a simple internet search, the consumer is able to find mountains of potential brands that offer solutions to their problems. So what makes the consumer choose between your business and another that offers similar services? Experience. You see it in meticulously designed window displays. You smell … Continue reading How Does Your Brand Rate in Customer Service?
Do you need to add some verbal flare to your brand’s identity and content to really set yourself apart? Michael Hauge, a successful Hollywood screenwriter, and the famous author explains that “All a business story is, is telling what happened to someone who you worked with who benefitted from you, where they were at the … Continue reading How to Become a Compelling Business Storyteller: Read below to learn everything you need to know about giving your business that irresistible, campfire storytelling ability.
Before going into the lessons businesses’ can learn from Tinder (yes you read that correctly), let’s clarify what personal branding actually is. Surprisingly, Wikipedia offers a well-written concise definition that describes personal branding as, “the practice of people marketing themselves and their careers as brands. ... Personal branding is essentially the ongoing process of establishing … Continue reading How to Get Potential Clients to “Swipe Right” on Your Personal Brand: What Tinder Can Teach You About Personal Branding
Logo design can be a hassle when you just want to start your business and do the work that your brand was designed to do. So why bother with a little picture to put alongside your company name? From highway billboards to restaurant menus, the 21st-century consumer is bombarded with messages of persuasion and information every … Continue reading The Power of the Logo