Bold Communicator + Strategic Thinker
The modern consumer enjoys ease, craves comfort, and dreads dilemmas. Your business exists to offer a product or service that will fill a need and hopefully provide a piece of the puzzle to remediation. Here is the problem: Customers are no longer looking for you to fill a piece of the puzzle, they want the … Continue reading The Secret to Success: Create A Solution
You have definitely heard of them, you might even attach one to the end of a social media post now and again… but have you ever wondered what the point of it all really is? Why is this little icon increasingly popular and why should your business be using it? To provide a little history, … Continue reading How the Hashtag Can Benefit Your Business
Whether you are rebranding your business or just starting off, finding your brand’s language can be tough to develop and implement. Believe it or not, the pieces to the puzzle you are looking for lie within the heart of who your business is and why you do what you do. Evaluate Your Business With that … Continue reading How to Create Your Brand Language
"That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs No brand has executed the “simple … Continue reading “$” is for Simplicity: Why Simplicity Sells
The Harm in Creating a Perception of Perfection Now more than ever, the millennial consumer will not purchase or utilize services from a business without first building a certain level of trust. To put it simply, without brand trust, your business will simply not rank on the competitive scale. You may be wondering why this … Continue reading Brand Transparency Reaps Brand Trust
Whether it is a publishing partner, a philanthropic organization, or even a segment on a television show, partnerships build and support businesses. In a media-fragmented culture, delivering to a mass audience is not necessarily the goal anymore. Investing in trustworthy media partners increase your conversion rates as they target niche audiences specifically interested in your … Continue reading The Importance of Media Partnerships
I get it. This business is your baby. You want to give it the unique, valued, and cherished persona that it deserves. The life of your brand needs to be set apart. It needs to offer something another brand doesn’t or offer it with better quality and better pricing, some special aspect that adds measurable … Continue reading 3 Ways to Build Your Brand’s Identity
