Brand Transparency Reaps Brand Trust

The Harm in Creating a Perception of Perfection Now more than ever, the millennial consumer will not purchase or utilize services from a business without first building a certain level of trust. To put it simply, without brand trust, your business will simply not rank on the competitive scale. You may be wondering why this … Continue reading Brand Transparency Reaps Brand Trust

The Importance of Media Partnerships

Whether it is a publishing partner, a philanthropic organization, or even a segment on a television show, partnerships build and support businesses. In a media-fragmented culture, delivering to a mass audience is not necessarily the goal anymore. Investing in trustworthy media partners increase your conversion rates as they target niche audiences specifically interested in your … Continue reading The Importance of Media Partnerships

3 Ways to Build Your Brand’s Identity

I get it. This business is your baby. You want to give it the unique, valued, and cherished persona that it deserves. The life of your brand needs to be set apart. It needs to offer something another brand doesn’t or offer it with better quality and better pricing, some special aspect that adds measurable … Continue reading 3 Ways to Build Your Brand’s Identity

5 Reasons to Rebrand

Keeping your business modern and fresh can be a daunting task. For many business owners, the word “rebrand” itself sounds like an expensive journey you don’t necessarily want to embark on. Well, there is no need to brace for financial impact, instead, evaluate what aspects need an update in your brand from the list of … Continue reading 5 Reasons to Rebrand

Emotional Branding & Why It Works

Emotional branding is all about bonding the product to the purchaser. If done successfully, the consumer will define themselves through the brand they use such as clothing, cars, food distributors, etc. In order to get a consumer to put him/herself behind your business, you must work to generate a connection with their goals, desires, interests, … Continue reading Emotional Branding & Why It Works

5 Steps to Kickstarting Your Brand Strategy

It is vital to have a brand strategy as it directly affects your businesses’ overall identity. Whether you are just starting up or needing a bit of a remodel, if the strategy is lacking, the strength of the brand will suffer. Depending on shifts and changes within your industry, there may be times where the … Continue reading 5 Steps to Kickstarting Your Brand Strategy

Marketing is Mobile

RIP email, you will NOT be missed. Does your business utilize email marketing as a way to communicate with past, existing, or potential clients? Most of us, whether it is a truly effective marketing tool or not, will answer yes to this question. Email marketing has remained strong throughout the decades, proving to be a … Continue reading Marketing is Mobile