“Thought leaders are the informed opinion leaders and the go-to people in their field of expertise. They are trusted sources who move and inspire people with innovative ideas; turn ideas into reality, and know and show how to replicate their success.” -thoughtleadershiplab
As a business who aims for a positive reputation, respect, and customer retention, being a thought-leader is critical. Thought-leadership all starts with intuition, prediction and most often reveals itself in the form of content. You are continually answering those hard-to-tackle questions your consumers have and at times anticipating the questions before they even get the chance to ask. Too many business minds veer away from this term out of insecurity or fear that they lack the knowledge to take on such a role.
Let me clarify here and now that if you offer effective to solutions to your target audience’s problems and consider yourself to be an expert in your field, you have every reason to be a thought-leader. No matter what role you play within in your brand, this leadership is attainable with knowledge and passion. The true goal here is to stay relevant with the 21st-Century consumer’s questions and concerns. In doing so, you have taken a role in the conversation, and even if it just means being there in the room, brand visibility will strengthen.
So, how do you really begin to attain this title?
Engage the consumer. Yelling in a cave is fun and all, but when the only response you are getting back is your own, it isn’t productive. Tell your clients and competitors that you are here and ready to offer innovative solutions to their problems. Engage them with successful case stories and other past experiences that add credibility to your voice. Start new conversations and bring in more people to talk about the big questions of your field while voicing your own opinions and offering helpful advice.
Be a source for information. If you have managed to get their attention, be an ever-filling, relevant source for the questions associated with your target audience’s needs and desires. Do the research and plaster it on your website. Have articles and books that are helpful to your buyers, add a chat option on your site, so they can easily access you when in need of answers, start a blog with guides and how-to’s. Open every avenue possible to help you become your very own database.
BUT, be a human database. While you want to be the source of information, don’t forget to add some personality and remind your audience that you are a person behind the brain. A personable database is more entertaining and interesting than one that just spits out answers. To bean passionate, caring, and reliable source of information will turn up the volume of your voice. The more the consumer is able to connect with your voice, the more he/she will trust the products and services it is associated with.
You already are in the business and you know your field well, to be a thought-leader, you just have to speak up with helpful advice and to the right audiences. Be informative, engaging, and consistent. Go get em’ tiger.